6 ways a New Artist can Break in 2017

Category: Industry, music, News

Desiigner, Maggie Rogers, and 6LACK showed us there are more ways for new artists to break through than ever before.

When we teamed up with industry insiders to share essential advice for every new artist, they gave us specific tips like building a team you trust, knowing your brand, and practicing live performance. But sometimes the path to success is a little less predictable. With all the new ways to break into the music industry, artists are now finding fame in unlikely places. Algorithms, playlists, the right retweet—they can all help new artists break in 2017.

To break down the numbers, we’ve partnered once again with the music discovery site indify to track how unique events impacted new artist’s followings in different ways.

  • A Celebrity’s Snapchat Story

    Image via Khalid

    “I just graduated / I ain’t got no obligations.” The opening lines of Khalid’s “Let’s Go” are optimism personified, and he had good reason to be looking up. “Let’s Go” followed on the heels of his hit “Location,” which had been blessed with consecutive appearances on Kylie Jenner’s daily story. His follows responded accordingly.

    1Khalid’s Day-to-Day SoundCloud FavoritesKey EventMay ’16Jun ’16Jul ’16Aug ’16-2k02k4k6k8k

    May 20, 2016
    ● Khalid’s Day-to-Day SoundCloud Favorites: 470
  • The Right Live Reaction

    It’s impossible to replicate hearing a song for the first time. The reaction only happens once, and you need cameras to capture the real thing. They were rolling when Pharrell visited a music class at NYU last year. A student named Maggie Rogers played the music legend her electronically charged indie folk, and “Alaska” took off from there.

    The song stands on its own, but the video of their respective reactions is what spiked on Facebook. Maggie’s quizzical, nervous glances try to gauge Pharrell’s reaction. The music legend is flabbergasted, but you can’t tell which way he’ll swing until he exhales a grateful “Wow.” A studio version of the song dropped in June. Maggie Rogers now has a follow-up single and video in the bag, and her music career is off to an explosive start.  ( read more)